Tips for Attracting and Keeping Online Customers

Tips for Attracting and Keeping Online Customers

• Offer in-store returns.
• Offer special incentives and discounts to online customers.
• Utilize both on and offline marketing strategies to boost your online sales.
• Ensure orders are accurate.
• Ensure timely shipping of products.
• Respond to customer queries in a timely manner.
• Make purchasing as easy and stress-free as possible for the customer.
• If possible, use the same merchant’s name on the website and transaction receipts. “If not possible, inform customers how the payment will be recorded on their credit card accounts”.
• Provide online receipts for all transactions.
• Clearly display total costs including shipping costs.
• Show stock availability and estimated delivery times.
• Disclose country of business operations, transaction currency, and any export conditions on your website.
• Inform the customers of all the steps your business has taken to ensure the security and privacy of their information.
• If possible, provide customers with alternate methods of purchasing products online.
• Remind users of the products they have ordered when they are checking out.
• Make sure that your website is professional and that product information is easy to find.
• Practice good customer service. Customer relationship management software can offer regular customers extra support and service. It can also assist first time buyers in making a purchase and help infrequent buyers become regular customers.