What is SWOT Analysis?
SWOT is simply defined as the analysing of strengths, weaknesses, opportunities and threats
Why is digital marketing so important?
One of the main reasons why digital marketing is taking over the traditional marketing channels is as a result of the net has enabled businesses to act with targeted audiences in real time. Customers have grown accustomed to engaging and interacting with one's brand or business. It helps to maintain a good relationship with current and prospective customersServices rendered by digital media marketing:
What is PEST Analysis?
PEST stands for the analysis of the external factors that are helpful when conducting analysis before starting a new project or to help conduct marketing research.
These factors are:
ow PEST analysis is used in marketing management?
PEST analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors utilized in the environmental scanning element of strategic management. it's a strategic tool for understanding market growth or decline, business position, potential and direction for operations.