Podcast Marketing
Podcast Marketing
When you want to connect with customers on a more personal level, sound allows the listener to hear the emotion behind your words. The podcast can become a key tool in the digital marketing strategies of companies. If your customers are there, you have to be there.
Wikipedia defines it as” radio on demand”. It is a prerecorded audio program, published on the website and available for download on personal computers or mobile devices to be listen when the listener wishes.
This format has conquered many as one of the most prominent features of a podcast is that listener can subscribe. With RSS, the listener is alerted when a new podcast is available, eliminating the need to implement a new marketing campaign.
Benefits of podcasting
If you are still not convinced, here are a few ways you can benefit from podcasting for your business:
- Increased brand awareness: Your podcast generates impressions, just like any other form of digital marketing.
- Connection with potential customers: Podcasting feels intimate—you’re not just an ad or a website, but rather a voice that’s with them in their car or at home. It’s a great way of connecting with your audience.
- Building authority: When staff appears on a podcast in their capacity as experts, it builds authority and trust in the brand.
Podcast and Marketing
As this format for content production is growing, some brands have become interested in the value that podcasting can bring to their business. Podcasting allows brands to communicate to a captive audience. With lifestyle on-the-go, the power to have the podcasting on demand allows companies and brands tell their story anywhere at any time, which helps to establish authority in your industry and create advocates brand along the way.
As in other platforms where you can generate content, determines who will be your target audience. So you will head the topics that are interesting to them. The duration of the podcast will be determined by the matter that is generated and interaction with the listener. Try out different times and formats to analyze which more successful with your listeners.
Regular content provides long way to keep people connected with your brand. Write guidelines for issues not sound repetitive. Link the podcast to your blog or other social channels to increase the recah and participation with your community.
You can use podcasting to assume a greater engagement to your current and potential customers, providing an email address associated with the podcast where people can respond directly to the content. This will also give you material for new content. In the next episode you can answer questions or deal with the feedback you received.
Invite specialists, will bring new content and increase the audience. Search to associate who has the same target audience to create an episode together.
If you do not have a budget to get started your own Podcast, you can work with existing podcasts. Agree with them to create specific content for the brand. For example, a cookie company hires a comedy podcast known for its target audience to talk about funny stories that each member has with the brand. In this way, listeners develop their relationship with the brand and entertains with funny stories about cookies.
As this format is still little known, few brands seek such partnerships. Therefore, podcast listeners are not saturated with brands that seek to promote their actions. Hence, listeners give more attention to the contents made for companies. This format tends to have a very interesting return on investment for companies interested in marketing online.
