Mobile Marketing Advertising

Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Mobile marketing makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location. Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network.

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Why is mobile marketing important?

Mobile advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing. Mobile advertising is a type of advertising that appears on mobile devices such as smartphones and tablets that have wireless connections.

  • Users spend 89% of their time on mobile apps, making mobile devices dominate communication.
  • The overall view and amount of content on mobile devices are simplified due to their smaller size. As mobile devices are smaller and lighter than computers, users can easily carry them everywhere and make purchases at any time they want.
  • Mobile hastens the time to purchase by 20 percent.
  • Compared to a year ago, 50 percent of smartphone users expect to buy something immediately while using their devices.
  • Ninety-one percent of smartphone users plan purchases or buy individual items after seeing relevant ads.
  • 2/3 of customers who use smartphones are likely to purchase from businesses that have apps or mobile websites with content customized to their location.
  • Forty percent of online transactions occur on mobile devices.
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WhatsApp Marketing

Whats-App Marketing A new Way of Mobile Marketing! Tell your customer via Text, Image, Audio/Video, Vcard about your Brand Online Sender Panel. Using WhatsApp marketing we can easily send massive amount of WhatsApp messages to your targeted customers. Whatsapp helps marketers by providing a platform to create effective marketing campaigns. Whatsapp marketing app helps broadcast messages with text, photos, videos, and Gifs.


How to use the WhatsApp for business?

  • Real-time Customer Service
  • Customer Support
  • Feedback
  • Personal Touch.
  • Creating and Targeting Groups.

5 Tips to use the WhatsApp marketing for the benefit of your business:

  • Share Promotional Codes, Flash Sales
  • Special Access
  • Demo Your Product
  • Giveaways
  • Collaborate With Businesses and Partner with Influencers


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SMS Marketing

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to share the promotional messages. To receive text message specials, new product updates or more info, customers are commonly preferring to choose in to an automated system by texting an initial code. SMS marketing is a popular and cost-effective way to reach customers.

The advantages of SMS Marketing:

  • Higher Open Rate Than Emails.
  • Cost Effective.
  • Mobile-Friendly.
  • Reach a wide Demographic.

  • Works With different styles of marketing.
  • Fast Delivery.
  • Strengthens Client Engagement.
  • Customers will Opt-In.

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Mobile App Marketing

Mobile marketing consists of ads that are displayed on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and designs can vary, as many social media platforms, websites, and mobile apps provide their own unique and tailored mobile ad options



Important elements of mobile marketing

  • Availability of fast services anytime
  • Mobile has become an essential part of life
  • Mobile is used as a medium for e-shopping
  • SMS marketing
  • Mobile search index becomes primary contents for ranking
  • Mobile advertisement easy way to reach the audience
  • SMS marketing
  • Mobile search index becomes primary contents for ranking
  • Mobile advertisement easy way to reach the audience
  • SMS marketing

Mobile marketing strategies

  • SMS marketing
  • MMS marketing
  • Push notification
  • App-based marketing
  • In-game mobile marketing
  • QR codes
  • Bluetooth
  • Proximity service
  • Location-based services
  • Voice mail

Benefits of Mobile Marketing

Compared to other forms of marketing, mobile marketing has several significant benefits.

Text messaging is easy and comparatively cheap. If we take traditional advertising methods such as TV ads or printing ads into account, SMS is obviously cheaper. Like ad formats such as PPC or email marketing campaigns, text messages are pretty easy to send and they require no technical skills.

SMS has a high CTR. Since people consider communicating via their mobile devices more private than emailing for example, they check their phones more often and never ignore messages. Users only share their phone number with their favorite companies, so they are already waiting for your promotions.

Especially useful for local businesses. Local companies can easily tell their loyal customers about hot deals, the latest arrivals, and special offers via SMS. Clients won’t miss this chance to drop in to check out your offers.

Types of Mobile Marketing

  • Mobile app marketing
  • In-game advertisements
  • Quick-response barcode
  • Mobile banner ads
  • Proximity or Bluetooth marketing
  • Voice marketing
  • SMS

There is a variety of mobile marketing techniques to try for a business. Factors like your budget, specific industry, and customer segment determine the success of the strategy. That said, below are some mobile marketing options:

Mobile app marketing. Mobile apps allow businesses to include ads in specific mobile application designs. Facebook is an excellent example of ads in an app.

In-game advertisements. This approach refers to all advertisements on mobile devices that pop up when certain games are opened or in progress. These ads can appear as full-image ads, banner pop-ups, or video ads that show up during loading screens.

Quick-response barcode (QR codes). These barcodes are scanned using the camera of a phone, and then the customers are redirected to the linked site from where they can see more information regarding a particular brand.

Mobile banner ads. These banners are pretty much the same as the ones on the desktop, only that they are adequately smaller to fit on the screens of mobile devices.

Proximity or Bluetooth marketing. With this approach, consumers get location-specific ads enabled from the Bluetooth on their devices.

Voice marketing. This is when businesses use computer produced and automated calls to promote their goods or services. It is up to the customer to decide whether to hang up or listen to the phone call.

SMS marketing. This method of mobile marketing is, by far, the most common. Marketers use this medium to reach out to customers with offers and other relevant information via their mobile gadgets. RIBS Technologies makes it possible by offering professional features for effective mobile marketing.

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