Lead generation is the process of attracting leads (your potential clients) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to assist and convince them regarding your offerings and then convert them into a paying customer.
Features to be a successful lead generator:
Nurture Existing Leads.
Score every Lead.
Pass on leads to Sales.
Evaluate Lead Generation process.
4 step lead generation successfully:
Step #1: Review closed deals
Step #2: Review new marketing qualified leads
Step #3: Generate Sales related SQLs
Step #4: Find the opportunities to optimize the lead